Activation Funnel

FY 2025 · 4,820 signups · 9.96% signup-to-paid · PLG self-serve motion

New Signups
4,820
+24% QoQQTD · all sources
Activation Rate
38.2%
+4.8pp QoQhit the "aha" moment
PQL Trigger Rate
19.9%
+3.2pp QoQof signups → PQL
Signup → Paid
9.96%
+1.8pp QoQ480 paid conversions
Activation Funnel — Step by Step
QTD · 4,820 signups entering top of funnel
Funnel Visualization
Count at each stage · step-by-step conversion
Activation Rate by Acquisition Source
% reaching activated state · channel comparison
Time to Activation & Conversion Trend
Avg days signup → activated · monthly · improving via in-app onboarding