Full-Funnel Analytics

182K visits → 4,640 MQLs → 128 Closed Won · CAC $18.4K · LTV:CAC 23.97x

Visit → MQL
2.55%
182K → 4,640 MQLs+0.48pp YoY
MQL → SQL
39.9%
4,640 → 1,854 SQLs+4.2pp YoY
SQL → Close
6.9%
1,854 → 128 won+1.8pp YoY
CAC
$18.4K
-$4.4K YoYLTV:CAC 23.97x
Full-Funnel Waterfall
Website visits → MQL → SQL → Opp → Closed Won
CAC & LTV Trend
Quarterly · CAC declining, LTV expanding