Pipeline Command

12.4K leads · 3,720 MQLs · 1,116 SQLs · $22.4M pipeline generated · $42 CPL

Total Leads
12,400
+51.2% YoYvs 8,200 prior year
MQLs
3,720
30% MQL rate+51.2% YoY
Pipeline Generated
$22.4M
+51.4% YoYvs $14.8M prior year
Cost Per Lead
$42
-34.4% YoY improvedvs $64 prior year
Lead → MQL → SQL Trend
Monthly volume · YTD · all stages growing
Conversion Funnel
Lead → MQL → SQL → Opp → Won
Channel Attribution
Organic $28 CPL best · Events $240 CPL worst
Funnel Analysis
30% MQL rate · 30% SQL rate · velocity 24d avg
Pipeline Forecast
$22.4M generated · 3.8x coverage · commit $18M