Churn Risk

FY 2025 · $2.4M churned ARR · -$800K vs prior year · 8.6% logo churn rate

Churned ARR
$2.40M
-$800K YoY (improved)vs $3.2M prior year
Logo Churn Rate
8.6%
-2.4pp YoY improved29 of 340 accounts
Save Campaign Win Rate
42.8%
+8.4pp YoY$1.02M ARR saved
Early Warning Triggers
42
Last 30 daysusage drop · champion left
Churn Reason Analysis
% of churned ARR by primary reason
ARR at Risk vs Saved vs Lost — Monthly
Save campaign impact · improving recovery rate
Churn Leading Indicators — Signal Frequency
How often each signal appeared 90 days before churn · FY 2025