Channel Attribution

FY 2025 · Multi-touch pipeline attribution · Content/SEO leads in all models

Content/SEO — All Models
#1 Channel
Leads in every modelhighest ROI channel
Avg Pipeline Influenced
$2.47M
per channelacross all models
Model Delta (Max–Min)
$2.4M
Content/SEO spreadfirst vs last touch
Avg Touches to Close
7.4
-1.2 YoYshorter buying journey
Pipeline Attribution by Model
First Touch · Last Touch · Linear · Time Decay — $M pipeline influenced per channel
4 Models
ROAS vs CPL Efficiency Map
Bubble size = MQL volume · upper-left = best
CAC by Acquisition Channel
Fully-loaded customer acquisition cost · YTD
Top Conversion Paths (First → Last Touch)
Most common multi-touch sequences leading to closed won · YTD