Customer Analytics

FY 2025 · 88,940 new customers · Champions 14% of base · Avg LTV $214

Total Active Customers
88,940
+32.4% YoYvs 67,200 prior year
Champions Segment GMV
$5.84M
14% of customers24.3% of total GMV
Repeat Purchase Rate
38.4%
+4.2pp YoYindustry avg 28%
Avg Customer LTV (24mo)
$214
+$28 YoYblended all segments
RFM Customer Segments
Recency · Frequency · Monetary segmentation
SegmentCountGMVShare of GMVAOV
Segment GMV Mix
Champions + Loyal = 48.8% of GMV
New vs Returning Customer Split
Monthly · % of orders · returning growing
LTV by Acquisition Quarter (Cohort)
Cumulative revenue per cohort customer over 6 quarters